Digital advertising is changing the shape of marketing by introducing more colourful and engaging imagery which is slowly replacing the traditional methods of advertising used for so many years.
By using flat screen TV devices, moving images can be used to replace the tired static messages used in conventional signage and its not just in indoor locations where digital advertising is creating a more modern and dynamic feel to marketing.
Outdoor digital signage is even more effective than conventional digital advertising because the audience numbers involved are a lot higher than for indoor digital advertising. And with modern waterproof LCD enclosures that house conventional LCD or plasma TVs, embarking on an outdoor digital signage or advertising campaign is not as difficult as you would imagine.
A standard TV, an LCD enclosure and a media playing device connected to the screen to deliver content are all that is required to initiate an outdoor digital signage system.
The LCD enclosure will act as not only a weatherproof barrier protecting the digital outdoor screen from the elements but also will act as protection against any impact or unwanted attention from vandals and thieves.
This simple approach to outdoor digital signage is ideal for those looking to embark on the outdoor digital advertising route but who have concerns about the initial outlay, costs involved or a re worried about leaving valuable electronics attached to an outside wall.
As the outdoor LCD enclosure houses a standard LCD screen there is no large substantial outlay and even for indoor areas, as the LCD enclosure also maintains the ideal condition for a digital display device, especially if there is adequate air flow within the enclosure, the digital screen should last a lot longer than would normally be the case.
Outdoor digital advertising at any golf club can very financially rewarding, from creating extra income streams for tiny investment to providing important member information.
Outdoor digital signage is a wide term and it covers almost every possibility, including bus shelter marketing, vehicle digital signage, marketing in car parks and now at the golf club.
When installing digital signage on to a golf course there are some obvious problems, the first is the potential damage to the hardware through an incident with a golf ball, then there is protection to the display when the greens are closed to golfers and children call to collect balls (we know they do…). Then there is the weather and if any experienced golfer knows about this, it is a British golfer due to the crazy weather we get, from freak rain showers to heavy ice and gusting wind.
The only solution is to put the outdoor digital signage into a specially made case called an LCD enclosure, these units provide the level of protection they need, some systems come already with thermostatic cooling and heater system with the choice for air conditioning, creating a micro climate for the signage hardware.
Normally manufactured from steel, this solid steel LCD enclosure offers year round protection, making maintenance a breeze and playing guardian to the hardware when the club house is closed.
The main benefit of using a commercial TV and a wired media player is that the media can be uploaded remotely, ideal if you own a couple of golf clubs in a certain country, the content can be updated without anyone having to visit site or even mailing the replacement content for someone at the location being responsible for the update, this way you know it has been completed and if you need to update fresh content it will take you just seconds.
This solution can also display RSS feeds that include news and the weather, so know when a rain shower is expected and you are aware of breaking news as and when it happens.